HEALTHCARE MARKETING SOLUTIONS

Lakeview Medical Center Case Study

THE CLIENT
Lakeview Medical Center in Rice Lake, Wisconsin, is a nonprofit, 40-bed community hospital offering an array of care providers and procedures in modern, state-of-the-art facilities.

THE CHALLENGE
Lakeview frequently hosts educational seminars featuring specialists and treatment options to promote specific service lines. Because these seminars happen on a regular basis, they need an efficient way to reach out and invite potential patients on an ongoing basis.

THE SOLUTION
We developed a direct mail campaign that not only simplifies the marketing process, but delivers results. By using targeted lists for each mailing in combination with branded, eye-catching designs, Lakeview showcases their status as the preferred healthcare resource in the communities they serve – while advertising their useful seminars to a specific recipient group.

THE RESULTS
Since 2012, Lakeview has seen consistent results through direct mail campaigns with image.works.

AVERAGE COST PER MAILING (not including postage): 
$3,000,
which includes:

• 5,000 postcards
• Unlimited copywriting and design
• Mailing list and fees
• Corresponding newspaper ad

ATTENDANCE RATE: 
30-40 NEW attendees each seminar

IN THEIR WORDS
“image.works provides some of the best customer service that I’ve ever received, all the way from an account management perspective to the attention to details. They provide great ideas, always work with my budget and go out of their way to meet deadlines. They are everything anyone could ever want out of an agency.”

– Lisa Laatsch, Marketing & Community Relations, Lakeview Medical Center