THE CLIENT
Carson Valley Medical Center in Gardnerville, Nevada, is a non-profit, state-accredited critical access hospital that serves residents of Carson Valley and the surrounding communities.
THE CHALLENGE
After launching a service line for 3D mammograms, CVMC wanted to get the word out as quickly as possible.
THE SOLUTION
We immediately got to work creating eye-catching, branded postcards that highlighted CVMC’s expertise and urged recipients to get a head start on their healthcare. Next, we purchased a targeted recipient list and rapidly mailed out the pieces.
THE RESULTS
March alone saw the second largest number of mammograms in a month over the past 27 months. Plus, CVMC experienced a:
- 51% increase in the number of mammograms over March of the prior year
- $19,000 increase in revenue compared to March of the prior year
- 30% increase in mammograms over the per-month average of the prior two years
IN THEIR WORDS
“The image.works team put the piece together without advance notice and turned it around at whip-cracking speed. Same high-quality content and design we have always received, but on a very quick turnaround. We’d recommend this organization to anyone looking to put a high-quality direct mail piece out with as little stress and hassle as possible.”
– Joey Crandall, Marketing & Communications Coordinator