HEALTHCARE MARKETING SOLUTIONS

Carson Valley Medical Center Case Study

  • Carson Valley Medical Center

THE CLIENT 
Carson Valley Medical Center in Gardnerville, Nevada, is a non-profit, state-accredited critical access hospital that serves residents of Carson Valley and the surrounding communities.  

THE CHALLENGE
After launching a service line for 3D mammograms, CVMC wanted to get the word out as quickly as possible. 

THE SOLUTION
We immediately got to work creating eye-catching, branded postcards that highlighted CVMC’s expertise and urged recipients to get a head start on their healthcare. Next, we purchased a targeted recipient list and rapidly mailed out the pieces. 

THE RESULTS
March alone saw the second largest number of mammograms in a month over the past 27 months. Plus, CVMC experienced a:  

  • 51% increase in the number of mammograms over March of the prior year
  • $19,000 increase in revenue compared to March of the prior year
  • 30% increase in mammograms over the per-month average of the prior two years 

IN THEIR WORDS
“The image.works team put the piece together without advance notice and turned it around at whip-cracking speed. Same high-quality content and design we have always received, but on a very quick turnaround. We’d recommend this organization to anyone looking to put a high-quality direct mail piece out with as little stress and hassle as possible.”

– Joey Crandall, Marketing & Communications Coordinator