HEALTHCARE MARKETING SOLUTIONS

JFK Medical Center New Mover Case Study

THE CLIENT 
JFK Medical Center is an award-winning, non-profit healthcare organization located in Edison, New Jersey. 

THE CHALLENGE
The health system wanted to reach out to new movers in their community and become their first choice for healthcare services. 

THE SOLUTION
We created a two-panel jumbo postcard featuring recipient names, an attached magnet and personalized URLs (PURLs). Each PURL led to a personal website where the recipient could easily click to request additional information and select a free gift. 

THE RESULTS 
Over an 18-month mail period… 

  • Nearly 18,000 households were contacted
  • Total costs clocked in at just $16,432.32
  • Total gains were calculated at $1,000,000 
  • ROI reached an astounding 60:1 

IN THEIR WORDS
“From the strategy meetings to execution, Kelly and image.works were extremely knowledgeable and a welcome partner for this very important marketing tactic. The ROI produced from the new movers campaign exceeded our expectations.” 

– Steven Weiss, Chief Marketing Officer