HEALTHCARE MARKETING SOLUTIONS

Henry County Medical Center Patient Handbooks Case Study

THE CLIENT 
Henry County Medical Center (HCMC) in Paris, Tennessee, is a healthcare organization dedicated to serving residents of Henry County and the surrounding region. 

THE CHALLENGE 
The medical center needed surgery booklets for their patients that could relay complex healthcare information in an efficient, eye-catching way. Moreover, because the medical center’s services are spread across multiple locations, it was important for the booklets to have a cohesive tone and design that would unite HCMC as a whole. 

THE SOLUTION 
Using HCMC’s website as a starting point for colors, fonts and graphics, image.works created cohesive surgery booklets that encapsulate the medical center’s image. Features include:

  • Consistent design elements for brand enhancement  
  • Staggered pages for quick reference
  • Edited content for accuracy and readability  

THE RESULT 
Our work for HCMC was honored at the largest and oldest industry event, the annual Healthcare Advertising Awards, where our exceptional quality, creativity and message effectiveness earned Silver in the patient handbook category. 

IN THEIR WORDS
“We LOVE the joint replacement books! They are incredible, and we receive lots of compliments on them. … You feel like you have an extended team with image.works, and the ability to work so closely with the staff makes it a win-win for any organization that needs more hands and more time in the day. The staff drops everything to make things work for you and your needs. It is a wonderful asset!”

- Tory Daughrity, Marketing Director