HEALTHCARE MARKETING SOLUTIONS

Kirby Medical Center Foundation Case Study

  • Kirby Medical Center Foundation
  • Kirby Medical Center Foundation
  • Kirby Medical Center Foundation

THE CLIENT
Kirby Medical Center is a not-for-profit healthcare organization with facilities located in Monticello, Atwood and Cerro Gordo, Illinois. 

THE SITUATION
Like many healthcare providers, Kirby Medical Center relies on philanthropy to fund various community health initiatives and medical campus improvements. As such, it was vital that The Kirby Foundation, which provides direct and impactful support to the medical center, had an efficient and effective resource for building awareness and driving donations. 

THE STRATEGY
The Kirby Foundation needed to convey multiple messages – including foundation goals, funding levels and ways to give – so developing a streamlined and high-performing piece was key. 

THE SOLUTION
image.works created a collection of staggered inserts presented within a branded folder, providing a cohesive and interactive reading experience for recipients while driving home the call to action. Serving multiple functions, the piece acts as both a perfectly sized mailer for fundraising campaigns and an elegant handout for foundation events. 

IN THEIR WORDS
“image.works has been invaluable in creating a better understanding of how philanthropy is transforming our ability to provide healthcare to our community. Their team helped us address one of our greatest challenges – building awareness of how the services and programs offered at Kirby are a direct result of generous donations. I appreciate their creative approach in promoting awareness through the creation of a pocket folder/brochure. We feel confident in the information that we are now able to promote and provide to our generous supporters.” 

- Sarah Ross, Director of Development