Adventist Health Sonora is a nonprofit healthcare organization serving patients in California.
Our client wanted an annual report that not only provided an overview of the year’s goals and achievements, but also connected with community stakeholders while conveying the importance of the work being done. Furthermore, because annual reports can often be stuffy and overwhelming, the focus here was to create an easy-to-read “Community Benefit Report” that was fresh and accessible.
We crafted concise, community-focused articles paired with eye-catching infographics and visually appealing lifestyle photography. A soft-touch cover and staggered interior pages elevated the look and feel of the piece, creating a positive and impactful reading experience.
The Community Benefit Report won Gold in the Annual Report category at the Healthcare Advertising Awards, the industry event that recognizes creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
IN THEIR WORDS
“We were excited to win for our Community Benefit Report in this year’s Healthcare Advertising Awards, the oldest, largest and most widely respected healthcare advertising awards. We are elated that we received Gold! There are nearly 4,000 entries with only 367 Gold award winners, so I think this goes to show the amazing talent, creativity and teamwork between image.works and Adventist Health to achieve this success!”
- Lindsay Brewer, Director of Marketing and Public Relations