Healthcare Marketing

A Focus on Fifty-Plus

To make the most of your marketing dollars, it’s important to personalize your message for your target audience. After all, patients in their 50s are not looking for the same healthcare information as those in their 20s. So, how do you know what your audience is looking for? Lucky for you, we’ve done the research. 

The Mystery Generation: Tips for Marketing to Those Tricky Millennials

All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.