To make the most of your marketing dollars, it’s important to personalize your message for your target audience. After all, patients in their 50s are not looking for the same healthcare information as those in their 20s. So, how do you know what your audience is looking for? Lucky for you, we’ve done the research.
There’s a new family in town – and you want them to visit your healthcare organization! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do?
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day.
When you’re searching for the best restaurant in town or the most trustworthy place to take your car for an oil change, you probably turn to some consumer reviews on Google or Yelp. Sure, the company’s website sounds great, but they have complete control over that messaging. Consumer experiences are much more telling, right?
If you’ve been working in the healthcare marketing field for long, you probably already know some of the tips and tricks for creating an amazing publication. But what about the publication’s younger, flashier cousin – the e-publication?
The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform!
Sometimes, even organizations with their own internal marketing team need extra help. Projects might start piling up, stuck in a loop of “we’ll get to that later” – or perhaps a large project looms on the horizon and your team is feeling overwhelmed by the challenge.
By night, she’s a fiancé, dog mom and athlete. By day, she’s a rock star in the world of professional sales! As an Account Executive, Emilee is one of the many faces of the image.works brand. As a sales representative, she provides the first impression of our company.
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.