If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works.
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out!
Let’s face it – raising money for your healthcare organization isn’t an easy task.
Connecting with clients over the phone is rewarding work for Emilee Schultz, senior national account manager with image.works. But it doesn’t compare to interacting with her clients in person, a luxury she doesn’t often get to enjoy.
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself some questions and reflect on 2019.
In the past few years, patients have been approaching their healthcare differently – they’re overall more active in their own health, often researching symptoms on the internet before even calling a doctor, and are more focused on preventive and holistic care. Just as patient needs shift, so too must your healthcare marketing.
To make the most of your marketing dollars, it’s important to personalize your message for your target audience. After all, patients in their 50s are not looking for the same healthcare information as those in their 20s. So, how do you know what your audience is looking for? Lucky for you, we’ve done the research.
There’s a new family in town – and you want them to visit your healthcare organization! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do?
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day.