When you’re searching for the best restaurant in town or the most trustworthy place to take your car for an oil change, you probably turn to some consumer reviews on Google or Yelp. Sure, the company’s website sounds great, but they have complete control over that messaging. Consumer experiences are much more telling, right?
The Golden Arches, the bow tie emblem, a piece of fruit with a missing bite: what do these have in common? Immediate brand recognition. Whether color, logo, font or image, there are – or should be – aspects of your marketing materials that viewers immediately recognize as yours.
Every business has a story. And once upon a time, back in the 1990s, the early roots of image.works were just starting to form in a successful insurance marketing firm that was owned and operated by Mark Whalen.
“Personal” and “online” don’t seem to go together, right? Ah, but they should if you want more patients.
Marketing has evolved significantly from our “shotgun” days of sending one overall message to as many recipients as possible. These days, our healthcare clients are increasingly seeking more bang for their marketing buck with a “rifle” approach, targeting very specific patient prospects with very specific messages.