In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
1. The content
A major key to keeping an organization’s social media page interesting is to not make the page feel too sales-y. We want to model for our clients the best way to approach this. That’s why we’re making it a point to include content that’s lighthearted, engaging, educational and not too heavily focused on our products and services.
2. Our videos
Videos are part of all image.works social media pages now! Video is a very popular component of most social media platforms, and we’ve embraced it. Check out our webinar miniseries and our entertaining videos; they’re all over our Facebook, Instagram and LinkedIn pages!
3. A larger brand refresh
We’ve been focusing on our brand identity as a marketing agency recently. Starting with our tagline refresh that took place at the start of 2024, we’ve been taking steps to make sure we look and sound exactly how we want to, especially on social media. This has been a huge driving force in making sure our social media pages are modern and fun, while also continuing to establish ourselves as a strategic marketing partner.
Keep your eyes out for more fresh, new content across all our social media platforms! We’re excited to provide videos, informative content, increased conference coverage and more. Don’t miss out! Make sure you’re following us on Facebook, Instagram and LinkedIn.