Marketing has evolved significantly from our “shotgun” days of sending one overall message to as many recipients as possible. These days, our healthcare clients are increasingly seeking more bang for their marketing buck with a “rifle” approach, targeting very specific patient prospects with very specific messages.
We’ve answered with PatientConnect, which allows our clients to put service lines in front of the precise patients and prospects needing them. For example:
• Mammography screenings are offered to women turning 40
• Colonoscopy screenings are promoted to prospects turning 50
• Cardiology services are targeted to those who fit predictive models for positive payers with heart risks
• And that’s only a few of the many possibilities!
It’s targeted healthcare marketing grounded in exact science, due to our strategic partnership with Tea Leaves Health. This industry leader in healthcare data and analytics helps us provide our clients with focused prospect lists created from highly reliable input, including:
• Data with over 600 demographic patterns and lifestyle and behavioral variables
• Innovative predictive models with positive payer indicators
• Extensive self-reported health conditions, from diabetes to insomnia
• Geographic information system (GIS) that displays prospect locations in relation to our clients’ medical centers, physician groups or competitors
• New data points that are added every month
Set your sights on greater convenience and revenue
At image.works, we look to this critical information to drive our strategy recommendations, monthly prospect lists and customized marketing pieces, which we also print and mail on behalf of our clients. Healthcare organizations nationwide can use PatientConnect to not only promote a one-time campaign on a particular service line, but also to run ongoing service campaigns or monthly new mover programs - ultimately filling more appointments and boosting revenue.
Shotgun and rifle – both worthy shots
Targeted marketing is a valuable supplement, rather than a replacement, for shotgun marketing. There will always be needs that warrant broad-level awareness, such as flu shot or special event reminders, new clinic or doctor introductions and service overviews. These prompt the familiar go-tos of newsletters, newspaper ads, rack cards, brochures, email blasts and web graphics. Whatever your healthcare marketing goals may involve, come talk with us! image.works provides expert strategy based on your needs, connecting you with patients and prospects based on their needs.