1. Increase Service Line Growth With Targeted Direct Mail Campaigns
Providing quality care is at the heart of healthcare, and the services you offer play a key part in that. Service line growth is a common focus with our clients. Whether it’s growing existing services, expanding into new specialties or getting the word out about technology enhancements, never underestimate the importance of increasing service awareness. A popular strategy that delivers results is a targeted direct mail campaign. The image.works team will create an eye-catching, custom-designed mailer and purchase a targeted list that goes to recipients who meet the characteristics of your intended audience, including address, age, whether they’re current patients and more!
See for yourself how we’ve helped healthcare clients promote their services and increase patient appointments with our Service Line Growth Real Results.
2. New Movers
Want to create a great first impression with new residents? With a new mover campaign, you can target people who recently moved to your area. Think of yourself as the welcome committee! These new residents are likely unfamiliar with the area. By introducing your organization from the get-go and highlighting your services and providers, they'll be more inclined to establish care with your organization. Take it a step further and stay top of mind by including a magnet or a map showcasing your nearby locations.
If you’re looking for a way to build meaningful relationships with prospective patients right from the start, a new mover campaign is the way to go. Learn more here.
3. Improve Recruitment Using LinkedIn Ads and IP Targeting
Attracting great talent is just as important as attracting patients! Using sponsored LinkedIn ads and IP targeting to recruit healthcare employees is an increasingly popular and effective option among our clients. We can target potential candidates based on job titles, specialties, degrees, locations and more! From doctors and nurses to medical students entering the field in the near future, we can help with it all!
4. Awareness Months and Healthcare Holidays
Aligning your marketing plan with healthcare awareness months and holidays is a surefire strategy to engage with your patients. Many healthcare organizations highlight major observances like American Heart Month in February and Breast Cancer Awareness Month in October, but don’t underestimate some of the smaller holidays like World Asthma Day on May 6 or Men’s Health Week from June 2 – 8. These are great ways to bring awareness to common patient struggles and encourage patients to be proactive with their health and schedule an appointment with a provider. Consider incorporating these recognition days into email campaigns, social media posts or even direct mail. For a full list of health observances and recognition days, SHSMD has a comprehensive 2025 Calendar of Health Observances & Recognition Days.
When it comes to marketing, staying current on the latest trends has proven to be effective – but don’t worry, you don’t have to go it alone! Whether you’re interested in one of the strategies above or want some expert insight into what would work well for the unique needs of your healthcare organization, we’re here to help! Contact an account representative today.