American Heart Month is coming up in February, so it's the perfect time to promote your cardiology services! You can find plenty of resources from the CDC for healthcare professionals to use with patients, but how do you get patients in the door? image.works is here to help! Read on for our top marketing ideas for this targeted campaign.
Educational Posters, Signage and More
This one may be obvious but it’s always effective! By taking an educational approach instead of just promoting services, your organization positions itself as a source of information. The key here is to maximize impact by making all posters, signs and any other pieces have one cohesive look across the different formats and sizes.
At image.works, we can come up with a creative concept and then edit the design and copy to ensure your pieces make an impression – from print to digital!
Social Media
Another powerful marketing channel is social media. We recommend creating a series of educational posts about heart health and posting one per week throughout the month of February. Include the official hashtag #HeartMonth in your captions to help people discover your content.
If you're hosting an American Heart Month event, post about it to raise awareness! Make sure to post before the event to invite people to come, and again once it's over to share the results. Another idea is a post highlighting your cardiology team and giving a heart-healthy tip from them.
Recipe Cards
Heart health and a healthy lifestyle begin with diet! Recipe cards are an effective, practical way to reach current and prospective patients – they get a tasty, heart-healthy recipe and you promote your cardiology services at the same time. Another plus: recipe cards are something people are likely to keep on their fridge or store for future use, so your organization gets multiple impressions from one marketing piece.
Not only is this a great idea for American Heart Month, but with image.works' Recipe Card Program, you can send postcards on a quarterly, bi-monthly or monthly basis and choose timely topics with matching recipes each time!
Grow Your Service Line With PatientConnect
Want to focus on growing your cardiology service line in February and beyond? Achieve success with our PatientConnent program!
We’ll create a targeted strategy using healthcare-based propensity models to reach the people most likely to use your services. With refined data criteria, we’ll send out promotional mailers to top prospects every month or split the recipients evenly across a set period. This way you can generate new revenue without overwhelming providers with new patient appointments.
Need some help creating your American Heart Month campaign? Contact image.works to get started.