Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort them all out. Before we get to solutions, let’s look at some common frustrations and see if any of them resonate with you.
Common Digital Marketing Frustrations
- Difficulty tracking ROI: How do you measure the ROI of your digital marketing efforts? With multiple platforms and campaign types, it can be challenging to pinpoint what’s working and what’s not. Are you concerned about the cost per click, your conversion rate and managing the ad budget efficiently?
- Complexity of campaign management: Do you fully understand how to leverage the variety of tools and deliverables? There’s the Google search engine, Performance Max, display ads, social media ads and so much more! Add in the complexity of bid strategies, audience targeting and platform settings, and you can see why many marketers may feel overwhelmed.
- Disconnected platforms: Integrating all the digital marketing platforms to work cohesively can be a challenge, but without seamless connectivity, you’ll miss out on a unified strategy across Google, Facebook, LinkedIn, etc., which hinders efficiency and performance.
- Wasting budget: How do you avoid overspending on campaigns? Are you concerned about misallocating budget, for example, by overserving ads?
- Facing larger competitors: How do you compete with larger competitors with bigger budgets and more sophisticated marketing plans?
- Compliance issues: This is especially significant for the healthcare industry, for which the December 2022 compliance regulations affect conversion tracking. For the financial industry, there’s concern for accidentally breaking advertising policies and regulations.
We’ve got good news! You can overcome these frustrations, and it’s a worthwhile endeavor! Digital marketing is a highly effective strategy for reaching your target audience. Once you’ve acknowledged what you’re up against, the next step is determining what you desire to accomplish.
Common Digital Marketing Goals
- Better reporting and insights: You’d like a deeper insight into campaigns, with comprehensive reporting and understanding of how conversions are tracked, so ROI can be calculated accurately.
- Knowledge of new opportunities: You want to be informed about the latest strategies, tools and advertising platforms, with a clear explanation of how these tools work, where ads are shown and how the budget is spent. Optimizing reach by considering timing, placement and targeting is important!
- Transparency in campaigns: It’s critical to understand ad performance, including visual representation and placement. You need to know where and how ads show up to stay informed and involved in decision-making.
Wondering what to do? We’re glad you asked! Here are our helpful tips:
8 Tips for Effective Digital Marketing
- Choose keywords carefully. Ad copy and web pages should align with the intent of search terms. Think about whether you’re providing users what they’re looking for.
- Work on your web pages. Make them user friendly. Check on load times. Use clear calls to action. Organize information with helpful headlines. Optimize!
- Target your ideal audience. Consider location, age, income, etc., to reach the right people with a relevant message.
- Use available tools. Semrush is a go-to for strong keywords. Use Google Analytics for performance metrics.
- Research before budgeting. Look at past performance of digital marketing efforts, note what performed well and then adjust how the budget is allocated.
- Engage with experts. Check out professional networks and webinars (image.works offers these!) to stay in the know about the latest updates and best practices. Keep an eye on industry trends. Seek advice from subject matter experts on compliance questions and security measures for sensitive data.
- Refresh the creative. Don’t let ad fatigue settle in.
- Watch what your competitors are doing. They may be overlooking something that you can capitalize on.
If that list seems too long for you to tackle, partner with image.works! We’re here to make life easier for marketers! We can help with education and strategy.
image.works’ Digital Marketing Expertise
- Simplified ROI tracking: We’ll demystify ROI calculations by providing user-friendly reporting and conversion tracking. We ensure you know where your marketing dollars are going and what you’re getting in return.
- Comprehensive campaign management: We provide education on campaign types and bid strategies, tailoring plans to fit your goals. We can translate complex concepts into easy-to-understand strategies, so you can take full advantage of the opportunities.
- Integrated approach: We ensure that all platforms are properly connected for a seamless strategy, so ad dollars are productive.
- Compliance guidance: We can provide education on consumer policy guidelines.
- Strategic budget allocation: We’ll help you find the right balance with marketing spend by analyzing your needs and goals and delivering an approach that maximizes returns without wasting resources.
Ready to get started? Click here for a FREE Digital Marketing Assessment: https://form.iwdigitalassessment.com/