HEALTHCARE MARKETING SOLUTIONS

Attracting New Movers Through Onboarding

There’s a new family in town – and you want them to visit your healthcare organization! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do?

Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is shopping around, 70 percent of final decisions include a brand or organization that was part of their initial consideration set. This means that getting their attention early on is critical.

That’s where onboarding comes in. Sending welcoming postcards to people who recently moved into town can get your name into that initial consideration set, even before they start thinking about finding a new doctor. Making a good first impression and showcasing your quality of patient care and experience will help keep your healthcare brand top of mind.

Adding creative elements, such as a magnet, can also help your piece really get noticed in the mailbox and make your organization more memorable. A magnet can be easily saved and stuck on a fridge, and if you include useful information such as phone numbers for emergency services and poison control, then the recipient will have even more reason to hold on to your magnet.

When and how you contact these new movers influence whether they select you or a competitor. Here at image.works, we can work with you to craft an attractive onboarding campaign that will help you stand out as you make that critical first connection. Contact an account executive today to get started.

Source: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/driving-business-growth-by-zeroing-in-on-the-consumer-decision-journey

 

Posted by Becca Cooper - July 24, 2019