Blog
Posted by Allie Habeck -
May 07, 2025
1. Increase Service Line Growth With Targeted Direct Mail Campaigns
Providing quality care is at the heart of healthcare, and the services you offer play a key part in that. Service line growth is a common focus with our clients. Whether it’s growing existing services, expanding into new specialties or getting the word out about technology...
Posted by Shelby Moyer -
April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it – Digital Marketing Bootcamp: Everything You Want to Know Without the Headache –...
Posted by Becca Cooper -
April 02, 2025
SEO is not just a buzzword. Short for “Search Engine Optimization,” it refers to adapting your website’s content in such a way that it organically ranks well on a search engine results page (also known as a SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog...
Posted by Charity Wanta -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by Austin Spaulding -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
Posted by Tanya Langdon -
February 20, 2025
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading. She and her husband Matt have a lab mix puppy, Hank, which gives her another outlet for both left-...
Posted by Shelby Moyer -
February 20, 2025
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The answer is simple. Your brand identity (or brand personality) will help you stand out. Your brand identity includes...
Posted by Sarah Kissell -
January 22, 2025
American Heart Month is coming up in February, so it's the perfect time to promote your cardiology services! You can find plenty of resources from the CDC for healthcare professionals to use with patients, but how do you get patients in the door? image.works is here to help! Read on for our top marketing ideas for this targeted campaign....
Posted by Charity Wanta -
January 09, 2025
Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!
Here are some highlights from 2024...
Posted by Allie Habeck -
December 18, 2024
To our nearest and “deerest,” thank you for trusting us with your marketing needs! Bringing your visions to life is our greatest joy, and we can’t wait to continue creating amazing things for you in the new year.
Here are our holiday hours:Closing at noon on Tuesday, December 24Closed on Wednesday, December 25Closing at noon on Tuesday, December...