HEALTHCARE MARKETING SOLUTIONS

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Posted by Audrey Meis - June 10, 2020
As a healthcare organization, you and your team bring heaps of knowledge to the table. You’re the experts, but are you expertly sharing information to your patients and other audience members? To effectively market your organization and position yourself as a leader in the industry, it’s important that the information you share is actually valued...
Posted by Molly Kant - June 03, 2020
For the last several years, virtual visits have slowly been tiptoeing their way into the healthcare industry. But now, in light of the COVID-19 pandemic, they have burst onto the scene in a big way – giving patients and providers a convenient way to connect while maintaining social distancing. Unfortunately, there is still considerable...
Posted by Becca Cooper - May 29, 2020
Social media is a vast landscape of multiple sites and constantly shifting information. You might think a doctor has no use for social media, but you may find that there are many advantages to a well-managed social media account – even casually using social media can have many benefits for you, your practice, and your patients. More reach....
Posted by Lianne Peters - April 30, 2020
In honor of last week's Administrative Professionals’ Day, we are highlighting Anne Misky – the eyes, ears and heart of our company! As image.works’ beloved office manager, Anne keeps this business up and running. With almost a dozen years of loyalty, she’s dedicated over 22,000 hours to image.works, our clients and our coworkers. Having NEVER...
Posted by Charity Wanta - April 15, 2020
Welcome to the world of moving pictures! I’m not talking about the entertainment developments of the early 1900s. It’s time to liven up your online marketing with animated videos, which are “attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact...
Posted by Katy Macek - April 01, 2020
We’re in the middle of a worldwide pandemic the likes of which most of us have never seen, and healthcare organizations are battling on the front lines. Your staff and employees are likely putting patients first and working around-the-clock to provide testing, treatment and care. Thank you for all your hard work.  It’s also likely that, in...
Posted by Katy Macek - March 18, 2020
Does your health care organization’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a SmartInsights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality,...
Posted by Mark Whalen - March 17, 2020
In light of the recent outbreak, we wanted to reach out with important information regarding our response to COVID-19. Please know that during this difficult time, we are working diligently at image.works to provide you with the service and solutions you have come to expect from us; we do not currently foresee any issues with completing, printing...
Posted by Becca Cooper - March 04, 2020
Medical marketing can be tricky business as you try to strike a balance between educating patients and marketing your healthcare center as the place of choice. One simple way to boost your marketing is by getting your doctors involved. Part of what makes a patient choose your healthcare organization over another is trust and a sense of familiarity...
Posted by Molly Kant - February 19, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, comparatively speaking, the Silent...

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