HEALTHCARE MARKETING SOLUTIONS

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Posted by Paige Michels - February 14, 2019
 The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness. Why should this matter to you? The cultural milieu impacts how people...
Posted by Becca Cooper - January 31, 2019
Everyone on the west side of Madison knows the beautiful building with the life-size metal elk sculptures grazing among the birch trees and tall grass, but not everyone knows there is a new resident and owner – image.works.   Welcome to 701 Deming Way. If you give the elk a little wave, step inside the modern glass entrance and climb the stairs,...
Posted by Megan Bauer - January 09, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by Cassie Redmond - December 20, 2018
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily...
Posted by Lianne Peters - December 12, 2018
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world! It is because of this that image.works has been graced with dedicated employees like Megan, one of our Marketing...
Posted by Kim Ziehr - November 30, 2018
Two annual reports are better than one for Hendry Regional From hospitals in bustling metropolitan areas to clinics serving multiple rural communities, no two healthcare organizations have the exact same goals and approaches. We take the time to get to know you, and we’re happy to design and produce pieces that fit exactly what you have in mind –...
Posted by Becca Cooper - November 01, 2018
Early this October, our very own Account Executives Emilee Guderyon and Bentley Geldard traveled across the country to attend the Society for Health Strategy & Market Development (SHSMD) conference, “SHSMD Connections,” in Seattle. This made it our ninth consecutive appearance there as a company. It was quite the busy conference. We sat in on...
Posted by Audrey Meis - October 17, 2018
Your healthcare organization is made up of many moving parts. From pediatrics to emergency care to the administrative team, it takes an army of dedicated employees to keep your organization thriving. And while some members of your hardworking staff may not see one another on a daily basis, it’s important to keep your departments connected and...
Posted by Megan Bauer - October 03, 2018
As 2018 slowly comes to an end, there’s no better time to recap the year’s most prominent design trends, many of which image.works has incorporated into our new designs and projects for clients. Some of these design trends have stood the test of time and will continue to show up for years to come, while others have made a huge comeback. Either way...
Posted by Molly Kant - September 19, 2018
On paper, implementing a service line campaign doesn’t seem particularly challenging. Simply choose the topic, create the campaign, distribute the materials and watch the patients roll in. Easy-peasy. Of course, in reality, service line marketing is anything but simple. It comes with endless complexities, decisions, research and more. So before...

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