HEALTHCARE MARKETING SOLUTIONS

Blog

Posted by Charity Wanta - August 07, 2019
To make the most of your marketing dollars, it’s important to personalize your message for your target audience. After all, patients in their 50s are not looking for the same healthcare information as those in their 20s. So, how do you know what your audience is looking for? Lucky for you, we’ve done the research.  When it comes to Baby Boomers (...
Posted by Becca Cooper - July 24, 2019
There’s a new family in town – and you want them to visit your healthcare organization! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do? Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is...
Posted by Charity Wanta - July 17, 2019
The creative work of a talented designer will catch the eyes of your audience, and a well-written message will keep their attention – and gain trust. So, our marketing advice is to keep it simple. Here are some specifics: Use patient-friendly language. The required reading level should be eighth grade or lower. “People don’t have time to decipher...
Posted by Lianne Peters - July 05, 2019
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day. The strong loyalty and dedication she shows on a daily basis began during an administrative and sales...
Posted by Charity Wanta - June 12, 2019
New recipes…new results! image.works is pleased to announce that new recipes are now available as part of our recipe card program. With options including muffin-tin quiche, pumpkin doughnuts, southwestern steak salad, chipotle-lime cauliflower tacos, and more, there are sure to be selections that draw the attention of your target audience. Click...
Posted by Audrey Meis - May 29, 2019
When you’re searching for the best restaurant in town or the most trustworthy place to take your car for an oil change, you probably turn to some consumer reviews on Google or Yelp. Sure, the company’s website sounds great, but they have complete control over that messaging. Consumer experiences are much more telling, right? Well, the same idea...
Posted by Molly Kant - May 15, 2019
If you’ve been working in the healthcare marketing field for long, you probably already know some of the tips and tricks for creating an amazing publication. But what about the publication’s younger, flashier cousin – the e-publication? E-publications exist in a completely different space from traditional, printed publications, and that means you...
Posted by Charity Wanta - May 01, 2019
The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform! We originally completed Silver and Gold status by having our MA Specialists pass a series of exams focusing on platform understanding...
Posted by Becca Cooper - April 19, 2019
Sometimes, even organizations with their own internal marketing team need extra help. Projects might start piling up, stuck in a loop of “we’ll get to that later” – or perhaps a large project looms on the horizon and your team is feeling overwhelmed by the challenge. That’s where image.works stepped in for Carson Valley Medical Center. CVMC has...
Posted by Charity Wanta - April 03, 2019
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing....

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