Blog
Posted by Austin Spaulding -
September 13, 2024
Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles...
Posted by Austin Spaulding -
September 13, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...
Posted by Sarah Kissell -
September 11, 2024
In a previous blog post, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through two extreme events during their formative...
Posted by Charity Wanta -
September 04, 2024
The day is coming! October 15 is an ideal opportunity to promote the benefits of opening a Health Savings Account (HSA). The day brings together our communities, the healthcare benefits industry and financial institutions, and it touches on two hot topics: managing health-related expenses and financial planning.
Leading up to National HSA...
Posted by Allie Habeck -
August 14, 2024
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? What can I do to better influence my target audience?
The answers to these questions, of course, depend on a variety of factors, including your goals and budget. However,...
Posted by Tanya Langdon -
July 29, 2024
Fall presents a major marketing opportunity for healthcare providers, hospitals and clinics. Why? The health insurance open enrollment period occurs every October and November (and extends through January 15 for the federal Health Insurance Marketplace). During this time healthcare is on the mind of much of the general public, so leverage this...
Posted by Tanya Langdon -
July 17, 2024
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside. Emma’s also an involved aunt to nephews Riley and Liam...
Posted by Charity Wanta -
July 01, 2024
As someone who has many family members who have served or are serving in our armed forces, I have special appreciation for those who give up everything at home to put themselves in harm’s way to serve the good of our country. In the spirit of “the good,” let’s focus on our blessings during this Independence Day.
May you celebrate safely, savor...
Posted by Austin Spaulding -
June 19, 2024
Background on authenticity and AI
When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts appear authentic. Your pages should represent your organization – they shouldn’t sound stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you...
Posted by Charity Wanta -
May 15, 2024
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name.
On top of this, language is continuously evolving, and...