Blog
Posted by Maddie Schneider -
September 13, 2023
Digital marketing is a powerful tool for connecting with consumers and engaging with potential customers. One of the most effective methods of digital marketing is the use of general awareness ads. These are designed to create brand recognition and generate interest in a product or service that your organization offers. By creating a positive...
Posted by Austin Spaulding -
August 30, 2023
I. The Intro
Social media seems to provide an infinite amount of information in no time at all. Somehow, each platform seems to make an infinite number of changes in even less time. The biggest offender in recent history is the largest microblogging platform in the world, X. Formerly Twitter, X has seen no shortage of changes recently and is one...
Posted by Hannah Robinson -
August 16, 2023
Meet Allie Habeck, one of our copywriters at image.works! She grew up in Wausau, Wisconsin, and attended the University of Wisconsin – Milwaukee, earning a degree in English with an emphasis in Creative Writing and a minor in Journalism, Advertising and Media Studies, which she has skillfully applied at image.works. When not at work, Allie can be...
Posted by Allie Habeck -
August 02, 2023
Ordering a project? Your image.works team is excited to get started! To make the process as smooth and timely as possible, here’s what your team needs to get started.
Copy:
Tone
Voice
Key words or phrases you want included
Word or page count for longer pieces like direct mail letters, newsletters and annual reports
Design:
Campaign theme
Imagery...
Posted by Maddie Schneider -
July 05, 2023
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings. As the popularity and effectiveness of digital marketing continues to rise, it’s crucial to know the kind of...
Posted by Charity Wanta -
June 28, 2023
We’ve been enjoying life in the office and outside it. Over the last year, there’s been a wedding, engagement, graduation, baby and more. On top of all that, image.works is celebrating 25 years of making marketers’ lives easier. Here’s the latest news!
Here Comes the Bride
Account Manager Liz Miles tied the knot in October. Congratulations to the...
Posted by Austin Spaulding -
June 21, 2023
Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you! The basics are all still the same, no matter how often the top platforms, their algorithms and the way that users are...
Posted by Shelby Moyer -
June 07, 2023
Daisy Gutierrez, the marketing manager for Ridgecrest Regional Hospital, originally joined the hospital as a patient advocate. And while she loved helping people one-on-one, Daisy decided to pivot and join the marketing team. Today, she helps spread the word about all the amazing work at Ridgecrest. In 2021, the Ridgecrest team connected with...
Posted by Hannah Robinson -
May 24, 2023
Meet Alison Herbst, one of our Project Managers and Marketing Automation Specialists at image.works! She grew up in Wauwatosa, WI, and attended the University of Wisconsin – La Crosse, earning her degree in marketing with a minor in digital media and design, which she has skillfully applied at image.works. Alison will celebrate her three-year...
Posted by Austin Spaulding -
May 11, 2023
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media...