HEALTHCARE MARKETING SOLUTIONS

Blog

Posted by Katy Macek - April 01, 2020
We’re in the middle of a worldwide pandemic the likes of which most of us have never seen, and healthcare organizations are battling on the front lines. Your staff and employees are likely putting patients first and working around-the-clock to provide testing, treatment and care. Thank you for all your hard work.  It’s also likely that, in...
Posted by Katy Macek - March 18, 2020
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a SmartInsights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality, informational...
Posted by Mark Whalen - March 17, 2020
In light of the recent outbreak, we wanted to reach out with important information regarding our response to COVID-19. Please know that during this difficult time, we are working diligently at image.works to provide you with the service and solutions you have come to expect from us; we do not currently foresee any issues with completing, printing...
Posted by Becca Cooper - March 04, 2020
Medical marketing can be tricky business as you try to strike a balance between educating patients and marketing your healthcare center as the place of choice. One simple way to boost your marketing is by getting your doctors involved. Part of what makes a patient choose your healthcare organization over another is trust and a sense of familiarity...
Posted by Molly Kant - February 19, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, comparatively speaking, the Silent...
Posted by Katy Macek - February 05, 2020
When choosing marketing tactics for your healthcare organization, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right?  Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition...
Posted by Lianne Peters - January 23, 2020
If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works. Outside the office, Kim leads an even...
Posted by Mark Whalen - January 08, 2020
Welcome to 2020! The image.works team and I look with excitement and optimism toward a new year of doing marketing differently. Let’s take a closer look at what that entails. Marketing Platforms: This year, we’re focusing on our marketing platforms: Marketing Automation and onboarding. Marketing Automation allows new patients to be onboarded with...
Posted by Molly Kant - January 02, 2020
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out!  • We launched an education...
Posted by Charity Wanta - December 24, 2019
Here at image.works, we celebrated the holiday season with a gift exchange and delicious meal. It was a lot of fun! We hope you also enjoy your celebrations and savor time with family and friends. Season’s greetings to you from the very merry image.works team! Holiday Hours: Christmas Eve, December 24, Closing at Noon  Christmas Day, December 25,...

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