HEALTHCARE MARKETING SOLUTIONS

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Posted by Austin Spaulding - June 19, 2024
Background on authenticity and AI When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts appear authentic. Your pages should represent your organization – they shouldn’t sound stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you...
Posted by Charity Wanta - May 15, 2024
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name. On top of this, language is continuously evolving, and...
Posted by Sarah Clark - May 08, 2024
Patient education is important, but are you continuing it outside of the exam room? Create a trusting relationship between your organization and patients by marketing throughout the year with timely educational materials. Maintaining regular communication is a key component to establishing trust with your community. Plus, keeping it timely draws...
Posted by Austin Spaulding - April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like? 1. The content A major key to keeping an organization’s social media page interesting is to not make the page feel too sales-y...
Posted by Tanya Langdon - April 10, 2024
Meet Shelby Moyer, one of the image.works copy team’s most versatile writers! Originally from the Seattle area, she’s now settled in her husband Cody’s home state of Wisconsin, where they recently bought their first home. When Shelby’s not at work, you can find her thrifting/antiquing, reading or exploring the outdoors with her dogs, Maizie and...
Posted by Shelby Moyer - March 06, 2024
Kirby Medical Center’s (KMC) Director of Marketing & Community Relations, Heidi Apperson, has a tenure that’s rare these days. She’s been with the rural healthcare group for 20 years, having started when she was just a high school student, and her role has evolved from receptionist to head of marketing. Apperson stepped into her first...
Posted by Tanya Langdon - March 04, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...
Posted by Austin Spaulding - February 14, 2024
The Super Bowl was this week! This year’s game marks the most-watched live program ever, sparking numerous conversations – not only about the game, but also about the commercials. Check out what the image.works team had to say about the ads here. Commercials aired during the Super Bowl have an air of prestige, using celebrity cameos and lofty...
Posted by Austin Spaulding - February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
Posted by Tanya Langdon - February 03, 2024
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did! When she’s...

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