Blog
Posted by Charity Rinzel -
July 08, 2026
Speaking of anniversary, happy 250 years to the U.S.A.!
An anniversary is something to celebrate. 25 years in business? Congratulations! 70 years of serving your community? That’s worth recognizing. You can get the word out about what you’ve accomplished and make the most of these milestones with special promotions.
Referral Promotions
A hot...
Posted by Tanya Langdon -
June 04, 2026
Trust is the foundation of every strong relationship, whether it’s personal or business. People aren’t just looking for products and services—they’re looking for reassurance, reliability and a sense of connection. The good news is that thoughtful, consistent marketing can help you build and strengthen that trust.
Here are image.works' top...
Posted by Erik Dunkin -
May 07, 2026
Here’s a stat worth paying attention to: 60% of Americans, and 74% of those under 30, use AI to find information. (Source: Associated Press).
This data point hit home for me recently when a young professional shared that his peers typically find a
restaurant by using the ChatGPT app on their phones.
I have to confess: I felt a little...
Posted by Becca Cooper -
March 12, 2026
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
According to a study by Postary in 2022, physical mail boasts an open rate about three to four times higher than email open rates. This same...
Posted by Elesa Swirgsdin -
February 06, 2026
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s...
Posted by Charity Rinzel -
September 12, 2025
It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments...
Posted by -
August 13, 2025
Using social media effectively doesn’t just mean getting good engagement. In fact, there’s a whole side to social media that many companies aren’t using effectively! While it’s a great branding tool, social media is also the perfect place to post timely communications. Unexpected closures, last-minute events, changes to your systems – all of these...
Posted by -
June 18, 2025
What’s potentially the most underutilized medium in healthcare marketing? (Hint: It’s not social media.) It’s IP targeting. Now, you might be thinking, “IP targeting doesn’t work well for healthcare because we have to worry about HIPAA compliance.” But that’s where you’d be wrong.
The beauty of IP targeting is that it doesn’t use “big data” to...
Posted by Charity Rinzel -
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...
Posted by Allie Habeck -
May 07, 2025
1. Increase Service Line Growth With Targeted Direct Mail Campaigns
Providing quality care is at the heart of healthcare, and the services you offer play a key part in that. Service line growth is a common focus with our clients. Whether it’s growing existing services, expanding into new specialties or getting the word out about technology...