HEALTHCARE MARKETING SOLUTIONS

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Posted by Lianne Peters - October 13, 2021
Born and raised in a small Wisconsin town, senior graphic designer Emily has dedicated a large portion of her life to image.works. As our longest-standing designer, Emily has spent more than a decade and a half helping build IW from the ground up and still finding the magic in what we do and the clients we serve. Outside of work, Emily can be...
Posted by Charity Wanta - September 29, 2021
For healthcare marketing success, you must strategically target the patients and prospects who most need your specific services – a goal that’s easily achievable with PatientConnect from image.works.  Gone are the days of mass emails or postcards to the multitudes, hoping your message connects with someone. No crossing your fingers, no wishing on...
Posted by Allie Habeck - September 15, 2021
Geographical lists – they let you target individuals based on their location, right? Well, yes… but there’s more to it than that! You’ve heard of geographical lists, but do you really know what they can do for you and your healthcare organization? When it comes to marketing, geographical lists are one of the most basic list types. However, they’re...
Posted by Adeline Savignac - September 01, 2021
image.works isn’t new to the advertising and marketing game – in fact, we’ve been at this since 1995! We have years of experience, lots of creativity and a team that is motivated to help you achieve all your marketing goals. While you might be able to find this expertise at other ad agencies, we set ourselves apart with our unique offerings that...
Posted by Lianne Peters - August 18, 2021
In our endless quest to deliver quality and effective marketing content to our clients, image.works trusts our dedicated sales staff. While the creative team brings the vision to life in the end, our national account managers, like Logan, are essential in the initial creation and planning of our clients’ campaigns. Logan Postweiler joined the IW...
Posted by Allie Habeck - July 08, 2021
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail—if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life—and marketing.  AdWeek reports a change in consumer behavior since the onset of the...
Posted by Lianne Peters - May 26, 2021
It is no secret that marketing messaging plays a key role in getting the interest and engagement you are looking for. Every sentence, word and punctuation mark matters. In a role all her own, Charity serves as image.works’ one and only senior copy editor. While the majority of her work is done behind the scenes, her impact shines through in the...
Posted by Charity Wanta - March 03, 2021
Let’s say it’s December (yes, I’m taking you back to the cold-weather months; bear with me), and you’re preparing for your organization’s newsletter in February, American Heart Month. So, you need a timely article on heart disease, but where do you turn? The Article Library at image.works, of course! In fact, an article titled “10 Tips for Heart...
Posted by Molly Kant - February 17, 2021
For healthcare organizations both large and small, providing quality care is always the number one priority. But these days (especially in light of the pandemic), it’s becoming increasingly clear that providing quality education is immensely important, too. Of course, educating your community takes time and effort – but it’s well worth it. For...
Posted by Lianne Peters - February 03, 2021
At image.works, we pride ourselves on having employees who are “jacks-of-all-trades.” Not only is she one of two art directors at image.works, Julie is a painter, world traveler, mother and a truly kind individual. Our graphic design team leans on her for day-to-day guidance, and the entire company can count on her for leadership. Especially...

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