Blog
Posted by Charity Wanta -
September 12, 2025
It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments...
Posted by -
August 13, 2025
Using social media effectively doesn’t just mean getting good engagement. In fact, there’s a whole side to social media that many companies aren’t using effectively! While it’s a great branding tool, social media is also the perfect place to post timely communications. Unexpected closures, last-minute events, changes to your systems – all of these...
Posted by Tanya Langdon -
July 16, 2025
This month’s Spotlight turns its lens on Tanya Langdon, one of image.works’ copy editors. While creativity plays a huge part of any marketing piece, correctness and consistency are also essential, which is where she comes in. Tanya makes sure the details are right, and spelling, grammar and punctuation are just the start—there’s proper trademark...
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June 18, 2025
What’s potentially the most underutilized medium in healthcare marketing? (Hint: It’s not social media.) It’s IP targeting. Now, you might be thinking, “IP targeting doesn’t work well for healthcare because we have to worry about HIPAA compliance.” But that’s where you’d be wrong.
The beauty of IP targeting is that it doesn’t use “big data” to...
Posted by Charity Wanta -
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...
Posted by Allie Habeck -
May 07, 2025
1. Increase Service Line Growth With Targeted Direct Mail Campaigns
Providing quality care is at the heart of healthcare, and the services you offer play a key part in that. Service line growth is a common focus with our clients. Whether it’s growing existing services, expanding into new specialties or getting the word out about technology...
Posted by -
April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it – Digital Marketing Bootcamp: Everything You Want to Know Without the Headache –...
Posted by Becca Cooper -
April 02, 2025
SEO is not just a buzzword. Short for “Search Engine Optimization,” it refers to adapting your website’s content in such a way that it organically ranks well on a search engine results page (also known as a SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog...
Posted by Charity Wanta -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...