HEALTHCARE MARKETING SOLUTIONS

Blog

Posted by Katy Macek - February 05, 2020
When choosing marketing tactics for your healthcare organization, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right?  Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition...
Posted by Lianne Peters - January 23, 2020
If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works. Outside the office, Kim leads an even...
Posted by Mark Whalen - January 08, 2020
Welcome to 2020! The image.works team and I look with excitement and optimism toward a new year of doing marketing differently. Let’s take a closer look at what that entails. Marketing Platforms: This year, we’re focusing on our marketing platforms: Marketing Automation and onboarding. Marketing Automation allows new patients to be onboarded with...
Posted by Molly Kant - January 02, 2020
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out!  • We launched an education...
Posted by Charity Wanta - December 24, 2019
Here at image.works, we celebrated the holiday season with a gift exchange and delicious meal. It was a lot of fun! We hope you also enjoy your celebrations and savor time with family and friends. Season’s greetings to you from the very merry image.works team! Holiday Hours: Christmas Eve, December 24, Closing at Noon  Christmas Day, December 25,...
Posted by Charity Wanta - December 11, 2019
Social media is becoming increasingly important in personal communication, marketing and business in general. We can all easily connect online with family, friends, our favorite restaurants and retailers, and more. At image.works, we’re using social media to connect with you – and now you can find us on Instagram!  Because we’re already running...
Posted by Audrey Meis - November 27, 2019
Here at image.works, we have a lot to be thankful for. This year, we celebrated one full year at our new building, welcomed new employees, connected with clients near and far and so much more.  To celebrate the season and give back to our community, the image.works team collected food to donate to two local food pantries. However, our food drive...
Posted by Molly Kant - November 13, 2019
Let’s face it – raising money for your healthcare organization isn’t an easy task. And it’s made even more difficult when you consider the fact that your organization likely serves only a select area – meaning that unlike larger charities and organizations that can seek support nationwide, you’re much more limited in the scope of people from whom...
Posted by Katy Macek - October 30, 2019
Connecting with clients over the phone is rewarding work for Emilee Schultz, senior national account manager with image.works. But it doesn’t compare to interacting with her clients in person, a luxury she doesn’t often get to enjoy.  She did for three days this September though, when she and image.works national account manager Bentley Geldard...
Posted by Audrey Meis - October 16, 2019
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself...

Pages