June 2025
Posted by:
June 18, 2025
What’s potentially the most underutilized medium in healthcare marketing? (Hint: It’s not social media.) It’s IP targeting. Now, you might be thinking, “IP targeting doesn’t work well for healthcare because we have to worry about HIPAA compliance.” But that’s where you’d be wrong.
The beauty of IP targeting is that it doesn’t use “big data” to...
Posted by: Charity Wanta
June 04, 2025
Do they? Yes and no. How’s that for an answer? Let’s dive into this ever-evolving conversation!
Paid Search
First, let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital...