September 2024
Posted by: Austin Spaulding
September 13, 2024
Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles...
Posted by: Austin Spaulding
September 13, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...
Posted by: Sarah Kissell
September 11, 2024
In a previous blog post, we went over marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through two extreme events during their formative...
Posted by: Charity Wanta
September 04, 2024
The day is coming! October 15 is an ideal opportunity to promote the benefits of opening a Health Savings Account (HSA). The day brings together our communities, the healthcare benefits industry and financial institutions, and it touches on two hot topics: managing health-related expenses and financial planning.
Leading up to National HSA...