March 2024
Posted by: Shelby Moyer
March 06, 2024
Kirby Medical Center’s (KMC) Director of Marketing & Community Relations, Heidi Apperson, has a tenure that’s rare these days. She’s been with the rural healthcare group for 20 years, having started when she was just a high school student, and her role has evolved from receptionist to head of marketing. Apperson stepped into her first...
Posted by: Tanya Langdon
March 04, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...