HEALTHCARE MARKETING SOLUTIONS

February 2020

Posted by: Molly Kant February 19, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, comparatively speaking, the Silent...
Posted by: Katy Macek February 05, 2020
When choosing marketing tactics for your healthcare organization, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to the internet than ever, right?  Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition...