HEALTHCARE MARKETING SOLUTIONS

July 2019

Posted by: Becca Cooper July 24, 2019
There’s a new family in town – and you want them to visit your healthcare organization! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do? Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is...
Posted by: Charity Wanta July 17, 2019
The creative work of a talented designer will catch the eyes of your audience, and a well-written message will keep their attention – and gain trust. So, our marketing advice is to keep it simple. Here are some specifics: Use patient-friendly language. The required reading level should be eighth grade or lower. “People don’t have time to decipher...
Posted by: Lianne Peters July 05, 2019
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day. The strong loyalty and dedication she shows on a daily basis began during an administrative and sales...