January 2018
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January 31, 2018
Hoping to add something special to your next marketing campaign? Looking for ways to boost response rates and gather data? A PURL or GURL might just be the answer.
So, what exactly are PURLs and GURLs?
Put simply, they’re webpages (also called “landing pages” or “microsites”). Both PURLs and GURLs complement your direct mail and email campaigns,...
Posted by: Charity Wanta
January 10, 2018
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out. Sending a birthday card says, “We care enough to remember your birthday, and we want to celebrate you!” Recipients often display their birthday cards, which means your...