June 2016
Posted by:
June 23, 2016
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography!
Typography is the art of arranging type to make written language readable and...
Posted by:
June 08, 2016
These days, healthcare marketing is all about ease, efficiency and effectiveness. This probably doesn’t come as a huge surprise given the progressively fast-paced world we live in (allowing little time to waste) and our persistently uncertain economy (leading to budgetary restrictions for many marketing departments).
What is a surprise, however...