HEALTHCARE MARKETING SOLUTIONS

April 2016

Posted by: Kim Ziehr April 27, 2016
It probably doesn’t come as a surprise that a recent survey found women to be “Chief Medical Officers” (CMOs) for their loved ones – making them your primary healthcare marketing target. According to the multi-market survey of 9,218 U.S. and international respondents by The Center for Talent Innovation, a nonprofit think tank based in New York...
Posted by: Molly Kant April 13, 2016
They say it's a man's world – but when it comes to the world of healthcare, the opposite seems to be true. Check it out:    According to statistics, women currently account for a whopping 60% of all doctor appointments.*    Sixty percent is a sizable majority, to say the least. So what can healthcare marketers do to better target male audiences?...