HEALTHCARE MARKETING SOLUTIONS

February 2015

Posted by: Molly Kant February 25, 2015
First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link. Many people (perhaps you included) skim...
Posted by: Kim Ziehr February 18, 2015
“Personal” and “online” don’t seem to go together, right? Ah, but they should if you want more patients. Not long ago, our family's insurance changed and I was forced to relinquish the doctors I’d seen for more than 20 years -- and with whom I’d had a valuable, trusted personal connection. My general physician had loaned me his favorite hiking...
Posted by: Rebekah Spaulding February 11, 2015
Did you know that social media posts with images yield 53 percent more engagement than those without? It’s true! Use this knowledge to your advantage and get ready to watch your social media engagement skyrocket. Simply follow the effective graphic strategies below. Extend your visual brand: You want every facet of your marketing strategy to...
Posted by: February 04, 2015
Whether or not you watched the Super Bowl, you’ve probably heard about the unsettling commercial Nationwide Insurance aired for their #MakeSafeHappen campaign. The ad sparked a furious debate on social media, with many viewers disturbed by the morbid message. Others defended the ad, saying that the hard-hitting message will encourage parents and...