HEALTHCARE MARKETING SOLUTIONS

January 2015

Posted by: Molly Kant January 28, 2015
These days, marketing to Millennials is the primary focus for many healthcare marketing directors – but don’t forget to stay in touch with your patients on the other end of the spectrum, too. Baby Boomers (individuals born between 1946 and 1964) not only have more disposable income than any other generation, but are also more likely to experience...
Posted by: January 21, 2015
I just finished watching the full series of FOX’s hit show House on Netflix last weekend, and even though Princeton Plainsboro Teaching Hospital’s marketing team is never featured (I suppose a doctor’s work can be a bit more interesting for TV…), it got me thinking about an important part of healthcare marketing: trust. Whether or not you’ve ever...
Posted by: Kim Ziehr January 14, 2015
Marketing has evolved significantly from our “shotgun” days of sending one overall message to as many recipients as possible. These days, our healthcare clients are increasingly seeking more bang for their marketing buck with a “rifle” approach, targeting very specific patient prospects with very specific messages. We’ve answered with...
Posted by: January 07, 2015
Notorious for having their eyes constantly glued to a screen, their fingers continually tapping out a text message and their ears forever covered by headphones, the Millennial generation can seem like an almost impossible group of people to reach. But seemingly impossible or not, the reality is that Millennials are getting older and starting to...