July 2013
Posted by:
July 25, 2013
The rules and guidelines surrounding privacy and personal information seem to get more and more complicated every day. Healthcare marketers need to be more careful than ever to protect patient privacy and personal information.
In general, the HIPAA Privacy Rule requires an individual’s written authorization before a hospital can use or disclose...
Posted by:
July 09, 2013
As a healthcare marketing director, your goals are simple: You want to draw more people to your hospital or clinic; you want your existing patients to be more loyal; and when individuals are in need of medical care, you want them to think of your hospital or clinic first. So what’s the secret to achieving these universal goals? The answer all...