June 2013
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June 28, 2013
When it comes to healthcare newsletters and publications, it’s important for marketers to understand all levels of healthcare consumers, and continually do research to enrich your knowledge of evolving attitudes, concerns and kinds of health information that consumers prefer. The effort will pay off – your hospital or clinic newsletter will more...
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June 20, 2013
Many healthcare organizations publish newsletters to share announcements and health tips with patients and the community. While this is a great way to get information to the public, a hospital newsletter can also play a role in your healthcare marketing strategy. Whether you publish a newsletter monthly, quarterly or on some other schedule, use...
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June 12, 2013
In the world of healthcare marketing, it’s no longer enough to promote yourself as a mere medical provider. These days, with so many healthcare organizations to choose from, patients can afford to be pickier than ever. And when given the choice, many patients would prefer an organization that not only markets itself as an effective healthcare...
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June 05, 2013
It should come as no surprise that people’s preference in hospitals is not at the top of their list of concerns. Most people don’t sit around pondering where they’d like to go if they had a heart attack or needed knee surgery. But when people do have health problems that need treatment, you absolutely want your hospital to be – and stay – at the...