HEALTHCARE MARKETING SOLUTIONS

April 2013

Posted by: April 25, 2013
As a healthcare marketer, you know it can sometimes be difficult to grab the attention of your audience. Oftentimes, people don’t think about healthcare services until they need them. So, when you’re trying to introduce your new family physician, announce a clinic opening or simply remind people about your cardiovascular services, how can you grab...
Posted by: Molly Kant April 17, 2013
While most businesses in today’s economy have their pick of the litter when it comes to hiring new employees, those in the healthcare industry face a very different reality. Competition among hospitals and clinics to recruit and retain the highest-quality physicians remains extremely intense. And with doctor shortages becoming all too common,...
Posted by: April 15, 2013
Healthcare marketers may be surprised to discover that a rising target population is the stay-at-home dad. Considering the current economic climate, what isn't surprising is that a chunk of the workforce—including dad— is trading the office for the household. So what does this mean for the healthcare marketing world?  It’s simple.  We need to...
Posted by: April 10, 2013
Congratulations to us for launching our new and improved healthcare marketing website! One would think, as a company that has graphic design and copywriting as two of its main specialties, getting a new website up and running would be a walk in the park. Not quite! In reality, being your own client is actually one of the more challenging things...